An inclusive and enthusiastic leader eager to exceed goals and objectives through focus, intention, and partnership; a curious and analytical design thinker who uses the foundations of UX and UI to expertly inform strategic plans from concept to launch with ease and precision, a trusted thought partner and colleague with a gift for winning hearts and minds in any circumstance with grace and humility, an engaged cross pollinator who understands the technical, financial and business constraints while maintaining a human-centered approach. 


Notable companies: Fandango, NBC.com, ShopDisney.com & Edmunds.com

Core Competencies

  • Branding & Creative Development

  • User Research & Interviewing

  • UX/UI

  • Writing & Communication

  • Content Creation & Planning

  • Leadership & Innovation

  • Pragmatism & Humility

Recent Work Experience

NERDSTRONG

Founder | 2013-2020

Founded and operated a boutique gym in Los Angeles offering innovative group fitness classes that utilized game theory, creative collaboration, a culture of inclusivity elevate health, wellness, and fitness for member base; used client feedback to create incentive based-motivation programs (badges, achievements, and rewards) to elevate and enhance the client experience; recruited and onboarded ten person coaching staff that embodied a culture of positivity, belonging, professionalism and sensitivity to our client needs resulting in glowing referrals, notable national press and loyal brand community; monitored all financial operations by implementing software to streamline memberships, payment, retention and attendance to prevent churn and inactivity resulting in a 90% member retention rate.   

 

Notable achievements: Featured in NPR, NY Times, Wall Street Journal, Vice; retained over 90% of staff year over year; earned and maintained a net Promoter Score consistently over 90%; total revenue of $1M over the life of the business.

EDMUNDS

Senior Art Director | 2009-2016

Devised and launched user experience, interface and research for a leader in in online automobile pricing, reviews and consumer automotive information; pioneered new search functionality of the pre-owned car product based on extensive research that included user research & interviews, A/B testing, wireframing and creative innovation to yield a 10% boost in leads to dealership; upgraded homepage layout to increase ad revenue by $2M/year; key contributor to the creative development of the New Car search results to assist users, drive narrowed selections and elevate lead generation; executed design foundation for Edmunds’ initial iPhone/Android app launches implementing essential site features into an easy-to-use yet extensive interface; served as the primary creative force to drive innovation for the pre-owned product team to analyze and remodel the search feature; oversaw and formalized review of projects in development (i.e. CarFinder, True Market Value, and Safety Features) to ensure workflows were well scoped and effectively managed for launch.

Notable Achievements:  Promoted three times during my tenure with increases in responsibilities and compensation; boosted leads by 10% in six months by resolving common bottlenecks and simplifying processes and using a mixed methods approach, including, but not limited to, user research, data analytics, and beta testing; expanded ad revenue through account creations and dealer leads resulting in an 8% increase in leads for car dealerships.

VOLUSION
Director of User Experience | 2008 - 2009

Advocated and represented the user perspective for an Austin-based e-commerce platform service throughout the design process to eliminate redundancies, and simplify user acquisition from signup to storefront resulting in an increase of signup completion by 5%; implemented heuristic user tests, competitive audits, user stories, UX maps, site maps, user flows, wireframes and prototypes while enthusiastically mentoring others to refine further and improve internal UX and UI processes; coordinated with all functional areas, including but not limited to, development, product, and QA to investigate business and customer requirements to deliver Volusion’s first UX overhaul to their new customer signup process.

EDUCATION

Bachelor of Fine Arts, Communication Design
Texas Christian University

ADDITIONAL TRAINING 

Agile Meets Design Thinking & Digital Product Management
Darden School of Business, University of Virginia

Product Design Bootcamp - Dribbble.com

TECHNICAL SKILLS

Videography, Adobe Creative Suite, Microsoft Office, Jira, Agile, Trello, Working Knowledge of HTML, CSS, Javascript & Website Development